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Power cord market segmentation of Ningbo Qiaopu BS certification standards and principles
2012-03-20 23:17:34
 

Power cord market segmentation of Ningbo Qiaopu BS certification standards and principles

Ningbo Qiaopu of market segmentation criteria:
Geographic variables
Number of variables: Minimum Order Quantity, the daily production
British BS authentication Power cord quality variables
Behavioral variables
The principles of market segmentation:
Can measure: the size and purchasing power to measure the extent of size
Accessibility: effectively reach segments the market of the British BS certified Power cord in and the extent of effective service
Effectiveness: market segments have the appropriate scale and development potential
Two. Choice of target market
3. British BS authentication Power cord evaluate market segments
Target market range strategy of Ningbo Qiaopu Electric Appliance Co., Ltd.
Market segmentation strategy
Assessment of the fine points market
Appropriate scale and development potential - the market
Objectives and resources of the company - Company
The attractiveness of the market - competition


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